WE’VE CAPTURED NATURE DOING ITS THING, SO YOU CAN DO YOURS.
WE’VE CRACKED THE CODE TO UNLOCK PEAK PERFORMANCE AND OPTIMISE HEALTH WITH ANIMAL BASED NUTRITION.
We used to live in harmony with nature—before modern life came along and ruined it all. Back then, we foraged from the land, we knew what was good for us, and we ate a lot of it. But before we knew it, that all changed. These days, we’re not as connected to our natural surroundings, we eat for convenience, and we’re not getting enough of the good stuff to thrive.
Walk through any shop and you’ll find synthetic supplements littering the shelves in an attempt to capitalise on our busy lives. That is why Pheed was born. To bridge the gap between nature and your ultimate health.
We pick real ingredients—proven to better your mind and body—and pack them into convenient capsules and powders, so you can experience the benefits of whole food nutrition in the comfort of the now.
IT’S TIME TO GET BACK TO NATURE.
We know you’re not a caveman, but that doesn’t mean you can’t get back to nature.
It’s time to stop relying on supplements made in a laboratory—you need supplements that are naturally good for you. We’re not trying to reinvent the wheel: our ancestors have been reaping the benefits of nature’s goodness for centuries, so why shouldn’t you?
SAVING THE WORLD, ONE LOCALLY SOURCED INGREDIENT AT A TIME.
Our products are made with only the finest ingredients sourced from local Australian farmers who care about the environment, their animals, and your health. A product is only as good as its ingredients, and we will never compromise on quality.
WE KNOW YOU CARE WHERE WE COME FROM.
Why would you want to consume the best ingredients in the world if they’re not coming from your own backyard? That’s why we source our products locally and make them right here in Australia. Our products are not only good for your health but also for our local economy.
JUST AS YOU WOULD EXPECT FROM NATURE.
FORGET THE HYPE. WE DON’T SPEND OUR DAYS LOCKED IN FANCY LABS CONCOCTING SYNTHETIC FORMULAS. WE TAKE WHAT WE NEED STRAIGHT FROM NATURE.
We're not organic, grass-fed, grass-finished, and pasture-raised because it sounds cool. It's because we believe this is the only way to raise animals that are truly good for you and the environment.
When we say "whole food," we mean it. Our freeze-dried supplements are made from a process that preserves nutrients in their most natural state, so you can take your vitamins and minerals in the form nature intended. Our freeze-drying method preserves vitamins and minerals by freezing them at -72 degrees Celsius before exposing them to subzero air pressure to remove moisture. This process allows us to maintain as many micronutrients as possible in their original form.
The health of our land, animals and people are connected. This is why we only source our products from local Australian farms using sustainable and ethical farming practices. Our ingredients are raised without the use of antibiotics, steroids, or growth hormones and never come in contact with pesticides, fertilisers, or other chemical contaminants.
We're not into defatting our foods. We're all about keeping the good stuff on.
As you know, we love whole foods. But did you know that most of them are actually pretty fatty? The good stuff is in the fat, and when you remove the fat from these nutrient-dense foods, you're removing many of the vital nutrients your body needs. So what do we do? We leave the good stuff on—and we make sure to use only the highest-quality ingredients to make our products as healthy as humanly possible.
We're doing what comes naturally, and that's saying no to genetically modified anything.
We don't play by the rules of the big guys, who think that trying to stop nature from doing its thing is a good idea. No, sir. We're all about letting nature run its course—and when it comes to food, we think that should be your decision too.
The real thing…in a capsule.
If you're going to take something, you should know what you're taking. We're not fans of fillers, flow agents, binders, or stearates. We don't like it when things are added to our food or supplements that we can't see or taste. So, we made something different: supplements that contain nothing but the real thing.
Some things in life are worth overdoing and making sure your supplements have been through rigorous testing, for example, is one of them. Our products are tested and certified by an independent third-party laboratory to ensure they contain the ingredients on the label and nothing else.
Synthetic vitamins are a crime against nature. They can’t do what nature does effortlessly: create life-giving nutrients that are perfectly balanced and designed for humans to thrive on. That sort of perfection doesn’t come from a lab.
ENOUGH ABOUT THE PRODUCTS, ABOUT US
At Pheed, we cut through the fluff. Born from real struggles—mental, physical, you name it—our founders, Ryan and Jess, rediscovered their edge through the primal potency of beef organs and wholefoods.
No games, just gains. Pheed stands for straightforward nutrition that drives peak performance. Whether you're hitting the gym or the great outdoors, we’re here to fuel your journey without the unnecessary extras.
Ryan + Jess
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